6 reasons why Employee Advocacy is the most powerful tool that your brand should use it right now. Learn how!
If you are in HR, Learning, Marketing, PR, Sales or even Customer Education functions, you are sitting on one of the most powerful arsenals you can deploy for
- increasing your organizational employee engagement,
- decrease marketing expenses,
- increase retention both customer and employee, and ultimately even for
- sales growth.
When looking at working with influencers or exploring ways of expanding their brand’s social media reach for commercial or employer branding purposes, most people overlook the power of their employee base existing already in their company.
Employees already have an affinity for your brand. They care about your message, and they are actually the people that are best positioned to deliver your message.
“Your organization has thousands of websites, not just one.… Your employees are the long tail of your brand identity”
Nathan Egan, CEO and Founder of the former PeopleLinx
This gives your brand online voices and multiple points of contact, empowering you to be represented and to promote your message with far more coverage than without your employees.
What is employee advocacy?
Employee advocacy is empowering your employees to share smart, quality content with their social networks.
Why employee advocacy is important?
A recent study found that employee advocacy benefits companies in three key ways:
- It has a positive impact on growth and sales because of increased brand awareness and positive perceptions.
- It has a positive impact on “human capital” — that is, your team. It improves staff recruitment, retention, and engagement.
- It improves brand reputation and helps improve issues management.
Employees are more trusted than corporate voices. Studies have shown that employees are more trusted than the CEO, the marketing and advertising departments, and more than an industry analyst.
Your job as an organization (in any of the responsible roles described above) is just to make it easy for employees to share content they are extending further through reach and engagement, and connecting more authentically with their audiences. That’s because, on average👇,
📌 Employee networks have 10x more connections than a company has followers.
The knowledge that employees have about your products, as well as having existing brand affinity, places employees in a unique place as influencers. It is very probable that your employees are already serving as advocates when friends who know which industry they work in ask for advice.
Word of mouth has always been an important way of making a buying decision.
How can you leverage employee voices to reinforce your brand message? What can you give to employees to make them brand advocates?
👓 It is important to consider that truly utilizing your employees as influencers or ambassadors is more than just establishing an advocacy program and certainly more than asking your employees to share your ads or promotions to their friends and family.
If you want us to help you setting up an Employee Advocacy in your organization so you can truly leverage this powerful “marketing army” that you can engage to enhance your efforts, just drop us a message at email@example.com.